Free Interactive Tool
DOOH Revenue
& Payback Calculator
Turn footfall into a real revenue estimate. See projected annual media revenue and payback period for your screen investment.
Enter your venue details below for an instant base-case, conservative, and optimistic revenue projection.
How This Works
Annual gross media revenue is calculated as: daily impressions × sell-through rate × (CPM ÷ 1000) × 350 operating days per year (accounting for maintenance and downtime). Payback period is your total investment divided by monthly revenue. The base case uses your exact inputs; the conservative case applies a 30% haircut to account for lower-than-expected fill rates or CPM pressure; the optimistic case adds 25% to reflect premium daypart pricing (evenings, weekends) once your inventory has a track record.
Explore Related Solutions
Outdoor LED Displays · LED Solutions for Retail & Shopping · LED Solutions for Transportation · LED Solutions for Events & Entertainment · LED Display Price in India 2026 Guide
Frequently Asked Questions
Common questions about DOOH revenue and screen ROI.
Sell-through rate is the percentage of your available ad inventory (screen time slots) that is actually sold to advertisers, rather than sitting unsold or filled with house ads.
CPM (cost per 1000 impressions) varies significantly by venue type, footfall quality, and market. Use your own rate card or a comparable venue’s published rate as a starting point.
This tool gives a directional estimate based on the numbers you provide. It is not a guarantee of revenue and does not replace a full market and site-specific feasibility study.
The full report includes a daypart-by-daypart revenue breakdown, multiple pricing scenarios, and a media kit template you can use to pitch advertisers.